We began our work with Health Net by creating a series of animated “chalkboard” videos dispensing digestible information about the basics of health insurance.
We then conceptualized and developed the “My Plan” campaign, a multichannel campaign empowering members to partner with their doctors to create a plan for their health, their pregnancies, and their families. In the first phase of this project, we produced comprehensive kits to help doctors educate and communicate with their patients. The next phase of the project will launch the “My Plan” website, a portal used to share information about health care, and details about free screening and educational events.
Strategic Planning
Script Development
Animated Video Production
Print Campaign Design
Content & Campaign Development
Health Net 101 Educational Video