--- title: Case Studies | Admin description: Brand platforms and marketing campaigns developed by Hydro Studios. --- # Admin Browse by All Branding & Visual Identity Marketing Campaigns Blog Brand Marketing Brand Platforms Brands Applied Brands Made Campaign Development Case Study Digital Marketing Marketing Automation Marketing Campaigns Social Media Management Work WorkGuest UserOctober 25, 2018Case Study, Client, ## [Smiths Detection: Marketing Automation and CRM](https://news.hydrostudios.com/case-studies/content/smiths-detection) Smiths Detection is a manufacturer of specialized scanning equipment used by airports worldwide to enforce safety regulations and prevent unauthorized or prohibited items from passing through airport security.  Hydro was engaged to help Smiths' internal marketing department to establish a scalable, trackable digital marketing infrastructure to facilitate future growth, increase user engagement via easily repeatable campaigns, as well as enable a smooth and timely transition of qualified leads from marketing to sales. - Strategic Planning Content - Campaign Management - Behavior Tracking & Lead Scoring - HubSpot COS Development - HubSpot Marketing Automation - HubSpot CRM Implementation Smiths Detection: Website Hydro created a new website on HubSpot that uses the platform’s advanced behavior tracking capabilities to automatically identify, categorize and rank potential leads based on actions taken on the site. Smiths Detection: Advanced Behavior Tracking All lead information and website activity history is automatically stored in the integrated CRM database in an easy-to-follow timeline, where it can be easily accessed and used to trigger automated marketing workflows. Smiths Detection: User data added to timeline in contact's recorded in the CRM. Utilizing a combination of preexisting and dynamically collected user data, Hydro built a three-stage, progressive email campaign engineered to funnel users from prospect to lead. Each stage of the campaign was pre-built using HubSpot workflows, which allow advanced scripting of marketing actions based on user activity. Smiths Detection: User action triggering automated workflow in CRM. Once enrolled in a workflow, users were automatically moved through each stage of the campaign, from workflow to workflow as they completed qualifying activities on the site In addition to marketing activities, Hydro worked closely with Morpho Detection's internal sales team to configure HubSpot’s built-in CRM with a bespoke sales pipeline that enables better lead and deal management, as well as advanced, real-time reporting. Each sales rep has their own dashboard to view both quantitative and qualitative data on any leads or deals that they are assigned to. Through the implementation of HubSpot's leading edge technology platform and advanced marketing strategies, Hydro succeeded in over-delivering on all of Morpho Detection's organizational goals.   ## [Stonyfield Organic: Have a Cow Campaign](https://news.hydrostudios.com/case-studies/content/have-a-cow-stonyfield-case-study) ## A fun and engaging program designed to educate audiences about organic farming. Longtime... ## [Hewn: Crafting a Brand](https://news.hydrostudios.com/case-studies/content/hewn-floor-5mldk)   About Hewn Hewn began as a team of design-crusaders who spent decades creating custom... ## [Quality Time with DENSO](https://news.hydrostudios.com/case-studies/content/quality-time-denso)   Say hello to Nelson, a meticulous, lovable engineer and the new face of our latest campaign... ## [Curaleaf: Brand Platform](https://news.hydrostudios.com/case-studies/content/curaleaf-case-study) The past few years have been pivotal for the cannabis industry. With the legalization of... ## [Robbins Brothers: Never Gonna Let You Go Campaign](https://news.hydrostudios.com/case-studies/content/robbins-brothers-proposal-video) After seeing a spec video that we produced for them, featuring real couples and their... ## [Sandler Partners](https://news.hydrostudios.com/case-studies/content/sandler-partners) Sandler Partners is America's fastest growing distributor of connectivity and cloud... ## [Health Net: Marketing Campaigns](https://news.hydrostudios.com/case-studies/content/health-net)   Health Net approached us to create video and print content with the goals of educating... ## [Denso: Campaign Development & Social Media Management](https://news.hydrostudios.com/case-studies/content/denso-auto-parts) ## With DENSO, You’re Ready. DENSO is the leading global supplier of advanced automotive... ## [AltaPride: Case Study](https://news.hydrostudios.com/case-studies/content/altapride-case-study) ## Reaching the Essential LGBTQ Populations and Connecting Them with HIV and STD Care ... [ Prev ](https://news.hydrostudios.com/case-studies/author/admin/page/0) [1](https://news.hydrostudios.com/case-studies/author/admin/page/1) [2](https://news.hydrostudios.com/case-studies/author/admin/page/2) [ Next ](https://news.hydrostudios.com/case-studies/author/admin/page/2)