Hydro Studios — Quality Time with DENSO

Say hello to Nelson, a meticulous, lovable engineer and the new face of our latest campaign with DENSO Auto Parts: Quality Time with DENSO. The multichannel campaign encourages auto consumer and trade audiences to engage with the many ways DENSO provides peace of mind on the road. To drive home this idea, we paired Nelson with a new, inspired slogan that all drivers can resonate with, “The best part is peace of mind.”

Quality Time with DENSO kicked off strong with the launch of the first 30 second TV spot on FOX Sports during the NHRA DENSO Spark Plugs U.S Nationals. Overall, the campaign included three Quality Time with DENSO video features, followed by a social media campaign roll out across YouTube, Facebook, Twitter and Instagram, driving both new and existing audiences to the homepage hub to learn more about the best parts of DENSO.

Get to know both engineer Nelson and mechanic Mark a little better by checking out the Quality Time with DENSO homepage on the DENSO Auto Parts website as well as the three video spots, social media and ad features!

02 Sensors: TV Spot on NHRA FOX

The initial NHRA TV spot introduces Nelson and Mark to various target audiences (such as auto trade, consumers and NHRA race fans) to first establish general awareness and recognition of DENSO Auto Parts.

02 Sensors: 99% of Vehicles on the Road

The next Quality Time with DENSO feature takes audiences under the hood with Nelson and Mark, allowing viewers to get to know our new favorite duo while also focusing on how DENSO provides oxygen sensors for over 99% of vehicles on the road today.

02 Sensors: Lean Vs Rich

The final campaign video feature connects audiences with Nelson on a more personal level as he breaks down the importance of making sure their oxygen sensor mixture isn’t too lean or too rich (and what can happen on a first date if it is).